Each aspect of class was important for our project. My group and I chose to make a new product and create a marketing campaign for an environmentally friendly product. This meant we had to create an advertisement, homepage for a website, and a commercial for our project. Because we had to create something using both Photoshop and Premiere, each of us would be able to use our strengths, while improving our weaknesses.
Photoshop was necessary in order to create our logo, which we used on all of the parts of our project. I think having the logo on all aspects of our project really made our project cohesive. A logo is often the most important part of a product because it is what people notice first about a product. Because of this, it was important for us to use Photoshop in order to create a memorable logo. Also, I think without Photoshop, the commercial would not have looked as professional. In addition, Photoshop was also needed to edit the watch in order to make it look more like our indicator. In certain parts of the project, like the commercial, it was difficult to make the indicator look exactly like we wanted. But because of Photoshop, the indicator turned out very well on the homepage and magazine advertisement.
I also think that Premiere was an important part of our project because without the commercial people would have completely understood what our product was and how it worked. Premiere was useful for this project because we were able to add enough b-roll to the commercial to show how the indicator could be used. The skills I learned throughout the class helped me make the commercial look professional and I’m happy with how it came out. I think a lot of our project was trial and error. We realized with Photoshop it is easy to get carried away, often times making the homepage and magazine ad too busy. Our mock up of the website took us a few times to get it right, but Photoshop makes it easy to change many aspects of a project. Although Photoshop was not my strength, I think that it was most useful for our project.
Overall, I think I worked best on the commercial because I enjoy working on Premiere. I think as a very detail orientated person, it was easier for me to precisely cut parts of a video rather than try and create something on Photoshop. I found that I was better at putting everything together rather than creating something from scratch.
elenipoulos 